“… it’s time to buy Bitcoin,” is what one of the many adverts posted in different cities of different countries says.
As Bitcoin rallies strongly towards the end of 2020, up 78% in Q4 and 166% YTD, and everyone from retail, institutional investors, high net worth individuals, insurance companies, and family offices take a liking to the largest cryptocurrency, exchanges are also taking advantage of this to attract even more attention.
Cryptocurrency exchange Luno has been pushing Bitcoin advertisement to different parts of the globe.
From street signs and buses in Australia, underground billboards in the UK to newspapers, online ads in Malaysia, bus shelters, lamp posts in Nigeria, and malls and premier league matches in Zimbabwe, buy Bitcoin posters are being put up to attract the masses.
— Luno (@LunoGlobal) December 14, 2020
Nasper Lt.-backed crypto exchange, Luno, was acquired by New York-based digital investment firm Digital Currency Group, the company behind Genesis, Grayscale, Foundry, and Coindesk, this year.
Grayscale actually ran the famous campaign #DropGold last year focused on Bitcoin, which aimed to make the investors understand the limits of using gold as a hedge while bringing awareness to digital gold, the store of value.
In August this year, it launched another national advertising campaign where it told investors to move to Bitcoin and Ether via its products by showing how it has evolved all these years in the 30-second commercial that aired on CNBC, MSNBC, and FOX.
— Robin Mitchell 🇿🇦 (@ImRobinMitchell) December 14, 2020
Another exchange, London-based Coinfloor, had its “first outdoor advertising campaign on the London Underground.”
“Bitcoin is DEAD… Easy with Coinfloor,” reads the posters plastered across central London.