Argentinian soccer giant Club Atlético Independiente has become the latest club to announce the creation of fan tokens with crypto tokenization startup, Chiliz.
According to a Thursday press release, Club Atlético Independiente, aka El Rojo will launch its crypto-based fan tokens on the Chiliz-powered sports engagement platform, Socios, making the club the first from South America to go down that path.
Other European sides including Juventus, Paris Saint-Germain, A.S. Roma, Atlético de Madrid, Galatasaray, and West Ham have all launched fan tokens on Socios, although the Juventus fan tokens are the only ones currently on sale.
The objective of these fan tokens is to enable clubs like Atlético Independiente to stay closer to their fan base who will through the Socios platform be able to vote in polls and surveys for exclusive rewards such as a matchday experience.
Notably, today’s announcement did not reveal the token offering date for Club Atlético Independiente fan tokens but only mentioned that Socios.com users can expect these tokens to launch in the coming months. Upon launch, users can purchase the fan tokens using Chiliz ($CHZ).
Commenting on the development, Alexandre Dreyfus, CEO & Founder of Socios.com & Chiliz said in the release:
Independiente boast a truly remarkable history, with a trophy collection envied the world over. We’re very proud to be able to welcome them as the first South American club to join the Socios.com platform.
The South American club’s marketing manager, Juan Cruz Filgueira also defined the deal as exciting, and “a new way” for fans to connect with the club by “participating in binding surveys on institutional issues and accessing special rewards.”
As noted earlier, the impending launch of Club Atlético Independiente fan tokens with Chiliz means the crypto tokenization platform is now home to some of the world’s largest soccer clubs, a feat that indirectly takes crypto to the mainstream.
Meanwhile, in a related development, Coinfomania reported in December that the Chiliz-powered platform reached 50,000 users in less than two months